Ozcare Organics needed a branding overhaul for their range of all-natural personal care products. The existing branding was plain and functional, requiring an entirely new look that would appeal to modern consumers and facilitate increased distribution through supermarket chains.
Ozcare Organics had an old brand that didn’t appeal to modern consumers, they needed strategic and targeted branding to appeal to their target audience.
We undertook a complete overhaul of the brand, with new packaging design, a modern colour palette and product photography that was more appealing to female buyers – particularly younger mothers who are image and environmentally conscious.
The packaging featured a modern colour palette of gentle pastels, with newly created names that position the products as “natural” and “organic”, in order to capture the growing market of health-conscious women who want gentle products for their family.
The brief was to come up with a series of relaxed and authentic images that reflect the “simple”and “natural” aspects of the Ozcare Organics brand. The photos feature candid shots of a young mum at home with her toddler, which are relatable to the target audience.
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