Ozcare Organics needed a branding overhaul for their range of all-natural personal care products. The existing branding was plain and functional, requiring an entirely new look that would appeal to modern consumers and facilitate increased distribution through supermarket chains.
Ozcare Organics had an old brand that didn’t appeal to modern consumers, they needed strategic and targeted branding to appeal to their target audience.
We undertook a complete overhaul of the brand, with new packaging design, a modern colour palette and product photography that was more appealing to female buyers – particularly younger mothers who are image and environmentally conscious.
The packaging featured a modern colour palette of gentle pastels, with newly created names that position the products as “natural” and “organic”, in order to capture the growing market of health-conscious women who want gentle products for their family.
The brief was to come up with a series of relaxed and authentic images that reflect the “simple”and “natural” aspects of the Ozcare Organics brand. The photos feature candid shots of a young mum at home with her toddler, which are relatable to the target audience.
When Jen and Kirstie first contacted us, their short-term property management business had been forced into hibernation during the COVID-19 pandemic. Not letting that get them down, they decided to use that time to build a completely new website - with a booking function - in order to be ready for guests once restrictions were lifted.View Project
We created a modern and classic logo with a Griffin crest to imply wealth and strength, paired with a calm and strong colour palette. This was delivered along with a full range of brand collateral and a comprehensive website design.View Project
We’ll create a 100% custom theme that complements your brand, integrating the design with Shopify’s user-friendly platform. No third party themes or cookie-cutter designs.Learn More
Creative Revolution will help you define your goals and then develop a 100% custom web design that delivers the goods, whether that be sales leads, online orders, subscribers or brand awareness.Learn More
A well-developed brand identity promotes recognition, sets you apart from the competition, provides direction and motivation for staff and lets customers know what you are about. Based in Bendigo, we have a range of logo design and branding packages.Learn More
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