Ozcare Organics needed a branding overhaul for their range of all-natural personal care products. The existing branding was plain and functional, requiring an entirely new look that would appeal to modern consumers and facilitate increased distribution through supermarket chains.


Ozcare Organics


Ozcare Organics
Ozcare Organics
Ozcare Organics
Ozcare Organics
Ozcare Organics

Modernising an existing brand for a new market of consumers

New branding, new photography and new packaging

Ozcare Organics had an old brand that didn't appeal to modern consumers, they needed strategic and targeted branding to appeal to their target audience.

Branding and packaging by Bendigo agency
New packaging with a contemporary design and colour palette


We undertook a complete overhaul of the brand, with new packaging design, a modern colour palette and product photography that was more appealing to female buyers – particularly younger mothers who are image and environmentally conscious.

New branding for young mothers
A modern, fresh look for a dated brand in need of an overhaul


The packaging featured a modern colour palette of gentle pastels, with newly created names that position the products as “natural” and “organic”, in order to capture the growing market of health-conscious women who want gentle products for their family.

Package design appeals to mothers
The photo shoot featured candid shots of a family at home


The brief was to come up with a series of relaxed and authentic images that reflect the “simple”and “natural” aspects of the Ozcare Organics brand. The photos feature candid shots of a young mum at home with her toddler, which are relatable to the target audience.

Brand images by Bendigo photographer
The new imagery is relatable to the target audience of young women


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