Who is Active Rehab?
Active Rehabilitation Equipment, or Active Rehab for short, is a family owned business that has been operating in the rehabilitation equipment industry for over 15 years. The team specialises in custom wheelchairs, pediatric products, hospital beds and floor and ceiling hoists, just to name a few.
What We Did:
- Brand Strategy
- Logo Design
- Brand Style Guide
- Brand Collaterals
- Website Development
- Social Media Management
Behind any successful brand is a strong brand strategy that guides future marketing activities.
In order to complete a rebrand, you need to know exactly what you want it to achieve, how you want your business to be perceived, and how this will be reflected in marketing material.
The team at Active Rehab discovered this while undertaking a complete rebrand. To begin with we completed a brand strategy, which involved a complete audit of Active Rehab's current branding as well as a plan for future brand architecture, brand personality and brand positioning.
This process allowed us to develop a plan that aligns Active Rehab's brand with business values, goals, and the products that they offer.