You want likes. You want shares. You want exposure. But what does your audience want? Here’s why understanding your audience is key to success in social media.
Social media is great, right? You have a direct line to your customers and potential leads, and are only a quick few keystrokes - or a funny meme - away from communicating with them in real time. The immediacy of social media is what makes it such an exciting medium, but it can also be your downfall. We’ve all seen cringe-worthy examples of companies that misjudge their audience, launching communications that backfire in an embarrassing or damaging way.
The key to avoiding social marketing faux pas and maximising the effectiveness of your branded messages is to define your audience persona.
Digital marketing is a fickle beast – done poorly it can make you look amateurish or inept. Done well, it can create extraordinary opportunities for your business. The key to success is knowing exactly who you are talking to; and to think about them every time you post on social media.
What is an “audience persona”?
The audience persona for your business is a hypothetical person of your own devising: born from researching and brainstorming your audience. You will give this person a name and create a personal biography for them. Some of this information will come from your actual sales data, and some will come as the result of hunches or educated guesses. The key is to think about them as an actual person, in order to put a human face to your reader.
How do you determine who they are?
The profile for your audience persona will contain vital statistics like age, gender, socioeconomic status, education and professional qualifications. In addition to basic demographic information, you will also define their goals, values, challenges and aspirations. Once you have a clear vision of who this person is you can start crafting truly effective marketing messages that will speak directly to them: tapping into their wants, desires and needs.
Why are they vital to your social media campaigns?
To truly maximise your digital marketing potential you need to have a comprehensive understanding of the audience you are communicating with. Your target persona should be the first and only thing you are thinking about every time you post on social media, and crafting your posts as though you are speaking directly to them will make your communications more genuine, engaging and effective.
Our experienced designers and content creators will craft professional communications that connect with your customers in Bendigo and beyond, to grow your social media following.
Download our social media PDF to see the full details of our three most popular packages, including package levels, pricing, and features.
Lead Advisory Group’s website looked dated, even though it was recently built. The user experience was substandard, with a complicated navigation set-up and difficult to read colour scheme. We stepped in to save it, creating a totally new design that combines form with functionality.View Project
Adroit Conveyancing started running their own Google Ads campaign, with limited results. They came to us for help, and within just five months we had increased their Google Ads performance by 250%. Our campaign continues to be their main source of new clients.View Project
The new owners of Weirdy Beardy approached us to oversee their social media, as previous efforts had not fully realised the full potential of social platforms to showcase the uniqueness of the Weirdy Beardy brand to a wider audience. This process also involved a product photoshoot to showcase the Weirdy Beardy range, creating a look and feel that was unique to the brand.View Project
Send us your message and we'll be in touch shortly to discuss how we can help you achieve your goals. We're looking forward to hearing from you and getting the conversation started.