Social Media

Why Thinking of Others is the Key to Social Media Success

February 2017
Melissa Sorini

You want likes. You want shares. You want exposure. But what does your audience want? Here’s why understanding your audience is key to success in social media.

Social media is great, right? You have a direct line to your customers and potential leads, and are only a quick few keystrokes - or a funny meme - away from communicating with them in real time. The immediacy of social media is what makes it such an exciting medium, but it can also be your downfall. We’ve all seen cringe-worthy examples of companies that misjudge their audience, launching communications that backfire in an embarrassing or damaging way.

The key to avoiding social marketing faux pas and maximising the effectiveness of your branded messages is to define your audience persona.

Digital marketing is a fickle beast – done poorly it can make you look amateurish or inept. Done well, it can create extraordinary opportunities for your business. The key to success is knowing exactly who you are talking to; and to think about them every time you post on social media.

What is an “audience persona”?

The audience persona for your business is a hypothetical person of your own devising: born from researching and brainstorming your audience. You will give this person a name and create a personal biography for them. Some of this information will come from your actual sales data, and some will come as the result of hunches or educated guesses. The key is to think about them as an actual person, in order to put a human face to your reader.

How do you determine who they are?

The profile for your audience persona will contain vital statistics like age, gender, socioeconomic status, education and professional qualifications. In addition to basic demographic information, you will also define their goals, values, challenges and aspirations. Once you have a clear vision of who this person is you can start crafting truly effective marketing messages that will speak directly to them: tapping into their wants, desires and needs.

Why are they vital to your social media campaigns?

To truly maximise your digital marketing potential you need to have a comprehensive understanding of the audience you are communicating with. Your target persona should be the first and only thing you are thinking about every time you post on social media, and crafting your posts as though you are speaking directly to them will make your communications more genuine, engaging and effective.

Learn more about

Social Media

Learn about our service packages

Creative and engaging social media content

Social media Content Creation packages

Everything you need for great social content and account management

Our experienced designers and content creators will craft professional communications that connect with your customers in Bendigo and beyond, to grow your social media following.

Download our social media PDF to see the full details of our three most popular packages, including package levels, pricing, and features.

Download Detailed
Package Information PDF

 
Success! You have unlocked the download. Click the button below to view the package PDF.
Finish Download
Oops! Something went wrong while submitting the form.
Secure
SSL Secure Data Transfer
Our Work

Check out our latest projects

Real REsults

A chic new website and upgraded ecommerce platform for a boutique lifestyle brand

Oliver Birch’s boutique furniture and homewares retail outlets are absolutely gorgeous places to visit - but their online store needed some major renovations. We were able to overhaul the entire look and feel of their website with a stylish new design, and successfully migrated their ecommerce platform from WooCommerce to Shopify for a better user experience.

View Project
Real REsults

Bespoke branding and website design to launch Bendigo’s new creative coworking community

To say that we were excited to win the tender to provide marketing, PR and web design for a new project being launched by Creative Victoria and ACMI is an understatement. We were humbled to be chosen from a very competitive field to help the launch The Studio, Bendigo’s new creative coworking space. Here’s what we’ve done so far.

View Project
Real REsults

Much-loved local windscreen repair business gets a full “website replacement”

The local larrikins at Windscreen City needed a new website, as their existing one was old and beyond repair. We’ve been successfully running their hilarious Facebook page for years (check it out for a good laugh), so we were their first choice when they needed a complete “website replacement”.

View Project
let's chat

It's time to take the next step

Secure
SSL Secure Data Transfer

Send us your message and we'll be in touch shortly to discuss how we can help you achieve your goals. We're looking forward to hearing from you and getting the conversation started.

  
Thank you! Your message has been successfully submitted and our team has been notified.
We will be in touch soon.
Oops! Something went wrong while submitting the form.
Let's Talk

Schedule a meeting with our founder and creative director, Ché Stevenson

Secure
SSL Secure Data Transfer