Why Thinking of Others is the Key to Social Media Success

February 2017
Melissa Sorini

You want likes. You want shares. You want exposure. But what does your audience want? Here’s why understanding your audience is key to success in social media.

Social media is great, right? You have a direct line to your customers and potential leads, and are only a quick few keystrokes - or a funny meme - away from communicating with them in real time. The immediacy of social media is what makes it such an exciting medium, but it can also be your downfall. We’ve all seen cringe-worthy examples of companies that misjudge their audience, launching communications that backfire in an embarrassing or damaging way.

The key to avoiding social marketing faux pas and maximising the effectiveness of your branded messages is to define your audience persona.

Digital marketing is a fickle beast – done poorly it can make you look amateurish or inept. Done well, it can create extraordinary opportunities for your business. The key to success is knowing exactly who you are talking to; and to think about them every time you post on social media.

What is an “audience persona”?

The audience persona for your business is a hypothetical person of your own devising: born from researching and brainstorming your audience. You will give this person a name and create a personal biography for them. Some of this information will come from your actual sales data, and some will come as the result of hunches or educated guesses. The key is to think about them as an actual person, in order to put a human face to your reader.

How do you determine who they are?

The profile for your audience persona will contain vital statistics like age, gender, socioeconomic status, education and professional qualifications. In addition to basic demographic information, you will also define their goals, values, challenges and aspirations. Once you have a clear vision of who this person is you can start crafting truly effective marketing messages that will speak directly to them: tapping into their wants, desires and needs.

Why are they vital to your social media campaigns?

To truly maximise your digital marketing potential you need to have a comprehensive understanding of the audience you are communicating with. Your target persona should be the first and only thing you are thinking about every time you post on social media, and crafting your posts as though you are speaking directly to them will make your communications more genuine, engaging and effective.

Learn more about

No items found.

Learn about our service packages

No items found.
Our Work

Check out our latest projects

Real REsults

Bespoke branding and website design to launch Bendigo’s new creative coworking community

To say that we were excited to win the tender to provide marketing, PR and web design for a new project being launched by Creative Victoria and ACMI is an understatement. We were humbled to be chosen from a very competitive field to help the launch Emporium Creative hub, Bendigo’s new creative coworking space. Here’s what we’ve done so far.

View Project
Real REsults

A tasty new Shopify store for popular peanut brittle brand

Peanut brittle addiction is real, and fans of popular local brand Bendigo Brittle had been crying out for the opportunity to buy their favorite sweets online. We worked with owner Greta to create a brand new Shopify store that is truly befitting of the best brittle in town.

View Project
Real REsults

A fresh new look and user-friendly Shopify design for kids’ ecommerce brand

Tiny Sprout is a popular online retailer of clothing, gifts and accessories for children and babies. Their existing website was functional, but they came to us because they were looking to radically overhaul their website with a fresh new look and a more user-friendly design for their customers. It was time to show off our Shopify skills again!

View Project
let's chat

It's time to take the next step

SSL Secure Data Transfer

Send us your message and we'll be in touch shortly to discuss how we can help you achieve your goals. We're looking forward to hearing from you and getting the conversation started.

  
Thank you! Your message has been successfully submitted and our team has been notified.
We will be in touch soon.
Oops! Something went wrong while submitting the form.
Let's Talk

Schedule a meeting with our founder and creative director, Ché Stevenson

SSL Secure Data Transfer