Branding

Two Become One: How a Corporate Rebrand Brought Active Rehab Together

March 2018
Che Stevenson

Behind any successful brand is a strong brand strategy that guides future marketing activities. The team at Active Rehab discovered this while undertaking a complete rebrand.

What We Did:

  • Brand Strategy
  • Logo Design
  • Brand Style Guide
  • Brand Collaterals
  • Website Development
  • Social Media Management

Who is Active Rehab?

Active Rehabilitation Equipment, or Active Rehab for short, is a family owned business that has been operating in the rehabilitation equipment industry for over 15 years. The team specialises in custom wheelchairs, pediatric products, hospital beds and floor and ceiling hoists, just to name a few.

The Problem

Initially, Active Rehab had contacted us about a new website and some digital marketing. As the conversation got flowing we learnt they were in the process of refreshing their branding and incorporating a sub-brand to highlight their pediatric products.

After a few attempts internally they knew they wanted to modernise their brand, but weren’t exactly sure how to make it all work together. Enter Creative Revolution.

The Solution

Active Rehab fallen into the trap of over-branding, which you may be surprised to learn is actually quite common. Through the brand strategy process we determined that they didn’t need a separate brand for their pediatric products. Instead the solution was one simple brand that could embody all facets of the business.

And so the rebranding process began.

In order to complete a rebrand, you need to know exactly what you want it to achieve, how you want your business to be perceived, and how this will be reflected in marketing material. To begin with we completed a brand strategy, which involved a complete audit of Active Rehab’s current branding as well as a plan for future brand architecture, brand personality and brand positioning. This process allowed us to develop a plan that aligned the brand with business values, goals, and the products Active Rehab offer.

Once we had a clear direction of where we were heading, it was time to set sail. The next stage was the design of a new logo and development of a brand style guide. A consistent brand style guide was critical to highlight logo usage rules, colour palettes and typography. All of which could be applied to all future marketing efforts. To solve the issue of incorporating both adult and pediatric products into one brand, two colour palettes were created with the pediatric colours being a brighter, more vibrant version of the adult colours.

The Outcome

By undertaking a full rebrand, Active Rehab now has a simple and elegant brand that combines all facets of their business without the need of a sub-brand. Previously they required two separate websites, one for pediatric products and one for adult products. The rebrand has lead to the development of a new website that encompasses all products, making management of the site much more streamlined.

The development of the brand style guide has also allowed for a good quality, single style design to be applied across all marketing material from online advertising to signage and even stationery.

Active Rehab is proof that a successful brand is built on a detailed strategy and executed through a consistent style guide.

Learn more about

Branding

Learn about our service packages

Build your brand with logo design, strategy and style

Logo design and branding packages

Download our logo and branding PDF to see the full details of our three most popular packages, including package levels, pricing, and features.

Download Detailed Package Information PDF

 
Success! You have unlocked the download. Click the button below to view the package PDF.
Finish Download
Oops! Something went wrong while submitting the form.
Secure
SSL Secure Data Transfer
Our Work

Check out our latest projects

Real REsults

A fresh new look and user-friendly Shopify design for kids’ ecommerce brand

Tiny Sprout is a popular online retailer of clothing, gifts and accessories for children and babies. Their existing website was functional, but they came to us because they were looking to radically overhaul their website with a fresh new look and a more user-friendly design for their customers. It was time to show off our Shopify skills again!

View Project
Real REsults

Brand new website for a business in hibernation mode during the COVID-19 lockdown

When Jen and Kirstie first contacted us, their short-term property management business had been forced into hibernation during the COVID-19 pandemic. Not letting that get them down, they decided to use that time to build a completely new website - with a booking function - in order to be ready for guests once restrictions were lifted.

View Project
Real REsults

Bespoke branding and website design to launch Bendigo’s new creative coworking community

To say that we were excited to win the tender to provide marketing, PR and web design for a new project being launched by Creative Victoria and ACMI is an understatement. We were humbled to be chosen from a very competitive field to help the launch The Studio, Bendigo’s new creative coworking space. Here’s what we’ve done so far.

View Project
let's chat

It's time to take the next step

Secure
SSL Secure Data Transfer

Send us your message and we'll be in touch shortly to discuss how we can help you achieve your goals. We're looking forward to hearing from you and getting the conversation started.

  
Thank you! Your message has been successfully submitted and our team has been notified.
We will be in touch soon.
Oops! Something went wrong while submitting the form.
Let's Talk

Schedule a meeting with our founder and creative director, Ché Stevenson

Secure
SSL Secure Data Transfer