The James Davis website includes a range of specialised custom features and smart design choices that we'd love to highlight...
Personalising your glassware is at the heart of the user experience on the James Davis website. It is arguably the single most important feature on the website.
However personalisation functionality adds a layer of complexity to the ecommerce shopping experience, and many of James Davis’ competitors took the easy route; shoehorning this functionality into a cookie-cutter theme. The result is a clumsy user experience flow, with long pages and extra steps that are far from intuitive.
On the other hand, the freedom of a custom theme design has allowed James Davis to provide a clean and simple personalisation user experience. Personalisation fields are brought as far up the product page as possible, with clear instructions and easy to use 'click-to-copy' custom symbols.
Pioneering Live Personalisation Preview
To top it all off, we were able to turn personalisation up to 11, by including a dynamic live preview feature where the personalisation lettering is displayed on the glassware as you type. We believe this feature will help to increase user engagement and conversion rates – as it gives the user a tangible example of what the product will look like with their own lettering.
In our research, we didn't find any competitors who are offering this feature so it should serve to set James Davis apart as a market-leader.
Conversion Focused Design to Keep Users on the Product Page for Longer
When designing any website, we always consider the purpose of each page or element from both the business perspective, and in terms of the needs of the audience. An ecommerce product page is supposed to convert visitors into customers (business perspective), and help users to decide if this is the best product for them (audience perspective).
And it is with these considerations in mind that we included:
- AfterPay information below price
- A duplicate product name and price to the left of the add-to-cart button
- Gift options near add-to-cart button
- Large high-contrast add-to-cart button
- Free shipping message below add-to-cart button
- FAQs, shipping, and returns information in a compact accordion section
Finding Delight in a Full Screen Menu
In a show of our creativity and attention to detail, we created a gorgeous full-screen menu that features business info, contact details, categories and useful links, and a feature product. It is unexpected delights like this menu that set a website apart from the pack.