Shopify Website Design

5 Reasons Why You Need a Custom Shopify Theme for Your Website

October 2020
Melissa Sorini

Statistics aren’t sexy, but when it comes to ecommerce the evidence is clear - design can make or break your business. More than just a question of simple aesthetics, the quality of your website directly influences your conversion rate and the overall success of your online store.

Here’s five reasons why a custom Shopify theme can be a game-changer:

1. Make more sales by making a great first impression

DID YOU KNOW? Around 75% of users make judgements about a company’s credibility based on the quality of their website, according to research from Stanford University. Of these judgements, 94% of first impressions are design-related, so visual appeal matters.

Trust and credibility are established first and foremost by high quality design and user-friendly navigation. You also want to make sure that your website is quick to load - up to 40% of customers will click away if your website has not loaded within 3 seconds.

Bendigo Brittle's custom Shopify website excites the tastebuds

2. Your brand is unique and it deserves custom design

Your brand identity is unique, so it deserves better than cookie-cutter website design. A custom theme will ensure that your website colours, logo and style are representative of your brand, ensuring that the trust and recognition you have built over time is retained.

The wrong design choices can make your online store look off-brand. A custom designed Shopify theme will integrate perfectly with the look and feel of your brand, creating a better connection with your customers and your intended target market.

3. A better customer experience with built-in features

If your website is slick, functional and attractive you will engage your customers and provide an experience that will have them coming back time and time again. Off-the-shelf website solutions can never provide the optimal experience for your clients.

A custom Shopify theme contains a much better range of features, such as a homepage slideshow, integrated Instagram feed or embedded video. You can also add functionality with custom apps for things such as pop-ups, product filters and search options.

Tiny Sprout's custom product page makes the adorable kid's clothing the real hero

4. Smoother checking out with fewer abandoned carts

Getting your customers to browse and add products to their cart is just the first step in the online shopping process. A custom Shopify theme can deliver a smooth Dynamic Checkout experience that eliminates friction and facilitates conversion. 

Abandoned carts and missed conversions are the biggest struggles for ecommerce platforms and online retailers. Reducing the number of steps required to complete the checkout process makes purchasing even easier, increasing conversion rates.

5. A website that grows as your business grows

Custom Shopify themes do away with the bloated code and messy, cluttered designs that will compromise the effectiveness of your online store. Instead, you’re getting exactly what you need in terms of features, integrations and functionality.

The other great aspect of custom builds is that they are scalable and easy to extend, so they expand in scope to match the growth of your business. Because they are built with your business needs front and centre, they are future-proofed to adapt easily to change.

Oliver Birch's custom Shopify theme is drop-dead gorgeous across all devices

Interested to see what a custom Shopify build looks like? We’re always happy to chat with you about what a custom Shopify theme could offer your business. Check out a couple of our recent projects below: 

Bendigo Brittle

Tiny Sprout

Oliver Birch

Learn more about

Shopify Website Design

No items found.

Learn about our service packages

Boost your brand with a one-of-a-kind Shopify Store

Custom Shopify website design packages

Download our Shopify design PDF to see the full details of our three most popular packages, including package levels, pricing, and features.

Download Detailed Package Information PDF

 
Success! You have unlocked the download. Click the button below to view the package PDF.
Finish Download
Oops! Something went wrong while submitting the form.
SSL Secure Data Transfer
Our Work

Check out our latest projects

Real REsults

Laying a foundation for growth in the hotly-contested market of enterprise business consultants

Next Paradigm needed to reset their brand in order to prepare for the next phase of growth. We helped them to come up with a better brand name in Nexxt Group, design a logo that reflected their capabilities and ambitions, and establish a conversion-oriented website presence and digital marketing strategy as a platform for growth.

View Project
Real REsults

Bespoke branding and website design to launch Bendigo’s new creative coworking community

To say that we were excited to win the tender to provide marketing, PR and web design for a new project being launched by Creative Victoria and ACMI is an understatement. We were humbled to be chosen from a very competitive field to help the launch Emporium Creative hub, Bendigo’s new creative coworking space. Here’s what we’ve done so far.

View Project
Real REsults

A fresh new look and user-friendly Shopify design for kids’ ecommerce brand

Tiny Sprout is a popular online retailer of clothing, gifts and accessories for children and babies. Their existing website was functional, but they came to us because they were looking to radically overhaul their website with a fresh new look and a more user-friendly design for their customers. It was time to show off our Shopify skills again!

View Project
let's chat

It's time to take the next step

SSL Secure Data Transfer

Send us your message and we'll be in touch shortly to discuss how we can help you achieve your goals. We're looking forward to hearing from you and getting the conversation started.

  
Thank you! Your message has been successfully submitted and our team has been notified.
We will be in touch soon.
Oops! Something went wrong while submitting the form.
Let's Talk

Schedule a meeting with our founder and creative director, Ché Stevenson

SSL Secure Data Transfer