The goal of most businesses is to increase the percentage of visitors that convert into customers. We take a structured and systematic approach to improving the overall performance of your website, taking the traffic you already have and making the most of it.
This is an area of online strategy that involves careful analysis and consideration by people who have extensive experience in optimising conversion rates. It is not something based on a guess or a hunch, and we will make our expertise and knowledge of web analytics work for you.
A poorly-designed website will be hard to use and might turn potential leads away. Putting together a well-designed website is something that requires expert input from professionals who know web development and graphic design, and not left in the hands of a layperson.
It is vital that your website is optimised for search engine “bots” and that it features design and layout which has the user firmly in mind. We work closely with our web developers to ensure your website ranks well in SEO and provides a seamless user-experience.
Search Engine Optimisation
Search engine optimisation (SEO) is one of the most important – and least understood – online tools. With so much competition online, good SEO is vital because it enhances your ranking on major search engines and makes your business easier to find.
We can review your website and suggest improvements to give your business a boost in ranking, or we can manage your SEO on an ongoing basis to ensure your ranking remains optimal. Lower ranking means less business, and improving your placement in search engines can make a significant improvement to your bottom line.
More than just an online catalogue, your ecommerce website is your virtual shopfront, with access to millions of potential customers globally. Incorporating multiple functions like advertising, sales and customer service, it is vital to optimise your ecommerce capability.
Drupal is the world’s most powerful content management system, and its widespread popularity lies in the fact that it is one of the most effective platforms for rapid website assembly. There are several reasons to recommend Drupal, including high levels of security – which is great for your business and for your customers’ peace of mind – and mobile website design.
Flexible and scalable, Drupal is open to your business branding, making it the superior choice for companies wishing to incorporate their logos, brand messages and corporate colours.