Nicole Woodcock Naturopath

2022

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Health Care

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Custom Web Design, SEO Content Optimisation

By focusing on the deepest needs and desires of a niche audience, our website for Nicole Woodcock Naturopath is able to create a unique and unforgettable impression and attract new clients to this boutique service.

Our Work

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“I love the way the design came together. Thankyou so much! The colours, font and general feel work really well and I think capture my ideal audience. I enjoy the minimalism and simplicity of it. Because I practice online (and what I do is very niche) it is important for me to reach out to clients all over Australia. I am now getting enquiries for clients all over Australia and they are coming through the website. My business has significantly grown since investing in the SEO work.”

Nicole Woodcock

Naturopath, Bachelor of Health Science

The

Nicole Woodcock Naturopath

Story

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Strong creative partners lead to stellar results

This website for Nicole Woodcock Naturopath was an absolute pleasure to work on. The gorgeous branding by The May Atelier Co, the sumptuous photography by Chloe Smith Photography, and the strong creative direction of Nicole herself in understanding her niche audience and focusing right in on their deepest needs and desires.

The Nicole Woodcock style is a combination of a warm muted colour palette, authentic photography, loose illustrative elements, and expressive typography.

The importance of SEO and being found online

As much as the aesthetic design of a website is important, it amounts to nothing if no-one can find you and actually visits the website. And Nicole Woodcock is no exception: she practices online and naturopathy for hormonal health and fertility is a very niche interest, so it was important that she could be found by clients all over Australia.

When we designed her site we undertook search keyword research and were sure to design the site structure and write content that aligned with the topics her audience searches for. And it paid off: a year from launch, the website now generates enquiries for clients all over Australia.

This combination of creative design and strategic SEO-oriented content has helped Nicole's business to grow significantly over the last year.

All together this project has come up a treat and I'm so excited to hear how it is received by the audience and to see how it propels the business forward into the future. — Ché Stevenson, Founder & Creative Director