Centre for Non-Violence has decades of experience in the community, protecting women and children from family violence. We worked closely with them to develop a website and branding that better services their target audience - a demographic that includes at-risk individuals.
Centre for Non-Violence required a warm and approachable brand that reassures clients of their comfort and safety. Their website needed to be easy to navigate, with safety features that protect at-risk users.
The client wanted to keep their existing logo, so we came up with a new look that feels fresh and contemporary, using the current colour palette for inspiration.
We started by identifying the target audience for Centre for Non-Violence (CNV): women and children who are experiencing family violence, and other community services and stakeholders that work in response to family violence.
Following that, we created a positioning statement for CNV, identifying the audience, product category and benefits that make them unique. These were used to determine the key communication messages, brand promise and brand personality.
The colour palette we created was expansive, varied and full of life, representing the warmth and optimism embodied in CNV’s core values. These ideas also informed our choice of style elements, image selection and typography.
All of this was formatted into an online style guide. This dynamic document contains technical information about logos, fonts and colour palette, as well as outlining the brand promise and other core information about the organisation.
CNV caters to individuals who have experienced family violence, so it’s essential that their website offers an excellent user experience; allowing people to find the services they need in a crisis and containing unique safety features that protect at-risk users.
Strategic planning lead to 100% custom bespoke design, with a simple structure that makes navigation easy. This included a “quick exit feature”, which allows at-risk users to instantly exit the site, masking their use of a family violence service.
The website also included an event listing sections - with the option to make bookings - and a job listing area that has an advanced onsite application process embedded into the website. Our team was also responsible for all the content writing.
Once the website was launched, we were also responsible for the ongoing hosting maintenance and support of the Centre for Non-Violence website. This ensures reliability of access for their users, and makes sure that all content is current and up-to-date.
When Jen and Kirstie first contacted us, their short-term property management business had been forced into hibernation during the COVID-19 pandemic. Not letting that get them down, they decided to use that time to build a completely new website - with a booking function - in order to be ready for guests once restrictions were lifted.
View Project
Oliver Birch’s boutique furniture and homewares retail outlets are absolutely gorgeous places to visit - but their online store needed some major renovations. We were able to overhaul the entire look and feel of their website with a stylish new design, and successfully migrated their ecommerce platform from WooCommerce to Shopify for a better user experience.
View Project
Creative Revolution will help you define your goals and then develop a 100% custom web design that delivers the goods, whether that be sales leads, online orders, subscribers or brand awareness.
Learn More
A well-developed brand identity promotes recognition, sets you apart from the competition, provides direction and motivation for staff and lets customers know what you are about. Based in Bendigo, we have a range of logo design and branding packages.
Learn More
Creative Revolution has years of experience delivering targeted SEO campaigns that boost search engine rankings for our clients in Bendigo and beyond.
Learn More
Our experienced designers and content creators will craft professional communications that connect with your customers in Bendigo and beyond, to grow your social media following.
Learn More
Send us your message and we'll be in touch shortly to discuss how we can help you achieve your goals. We're looking forward to hearing from you and getting the conversation started.
