Our Blog

Digital marketing insights blog

At Creative Revolution we live and breath digital marketing, website design, branding, and strategic creative. This blog is our place to discuss the burning questions and earth-shattering insights that keep us up at night.

Latest Articles
Digital Marketing
Melissa Sorini
Scared of Digital? Here's the Alternative Marketing Guide

Digital marketing might feel overwhelming and scary, but nothing is as scary as wasting your time on money on old-school marketing techniques that just don't work any more. Don't dust off that chicken suit just yet.

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Digital Strategy
Che Stevenson
How Much Does a Customer Cost?

Maybe a better way to say it is: how much does YOUR customer cost? Have you ever asked yourself this question? The answer... your answer has the potential to transform your business.

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Branding
Melissa Sorini
Love or Hate? Our Top Re-Brands of 2016

Re-branding is hugely risky, particularly for brands that are already well-established or well-loved. Last year, several large companies took the plunge and overhauled their image, and we’ve listed five of the biggest.

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Branding
Che Stevenson
Two Become One: How a Corporate Rebrand Brought Active Rehab Together

Behind any successful brand is a strong brand strategy that guides future marketing activities. The team at Active Rehab discovered this while undertaking a complete rebrand.

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Branding
Melissa Sorini
A Logo is Not a Brand... But What is the Difference?

Join us as we attempt to explain in clear and simple language what a brand is, what a logo is and why you need both. The best results are found when both combine to reach your audience and cut through the noise.

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Digital Marketing
Che Stevenson
Kerfab's Results Soar Thanks to Integrated Inbound Marketing Campaign

A business that originally came to us to produce three print ads a month now has a real focus on digital, after seeing stellar results through inbound marketing. Find out what we did for them, and the positive impact it had.

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Digital Marketing
Melissa Sorini
The Four Stages of Inbound Marketing

Inbound marketing has changed the way businesses communicate with their customers, and has been wholeheartedly embraced in the last decade. Find out how you can make this tactic work magic for your business.

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Digital Strategy
Che Stevenson
When Inbound Marketing Won't Work for You

It’s tough to admit, but sometimes inbound marketing is not going to work. Don’t get me wrong, it’s a remarkable strategic framework but when it comes to actually applying inbound marketing in your business, sometimes it’s just not meant to be.

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Digital Strategy
Melissa Sorini
Inbound vs Outbound Marketing: Can there Only Be One Winner?

Outbound still has its place but there’s no denying that the advent of inbound marketing has transformed the way businesses communicate with their customers. Inbound works because it creates a win-win situation for the customer and the company.

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Campaign Creative
Melissa Sorini
Four Reasons Why You Need a Business Blog (And Two Easy Ways to Start)

Trends come and go but blogging is here to stay, as more and more businesses embrace this exciting medium: transforming the way they communicate with their customers and raise awareness of their brand.

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Campaign Creative
Che Stevenson
6 Lessons from a Piss-Taking Mummy Blogger When Blogging for Business

She may be a self-proclaimed ‘piss-taking mummy blogger’ by title, but Mel Sorini challenges the norm to create engaging lifestyle blogs that will literally make you LOL. Believe it or not, there are lessons here for your business.

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Campaign Creative
Melissa Sorini
What Makes These 7 Business Blogs so Successful?

If there is a formula behind great blogs – and we’re not sure there is - then these businesses have successfully nailed it. Here are seven businesses that know how to blog, making it work for them and their customers.

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