Digital Strategy

The Three C's of Content Marketing

March 2015
Che Stevenson

Whether you call it 'content marketing', 'inbound marketing', or something else, the fundamentals of building and engaging with an online audience are the same:

  • Create your own content
  • Curate content from others
  • Converse about content

If you have a healthy balance of these three key elements, you will be providing unique content for your followers, helping them find content from other producers, and engaging with them about the content. Do this within your chosen area of expertise and you'll quickly develop an attentive and engaged audience.

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When Jen and Kirstie first contacted us, their short-term property management business had been forced into hibernation during the COVID-19 pandemic. Not letting that get them down, they decided to use that time to build a completely new website - with a booking function - in order to be ready for guests once restrictions were lifted.

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A chic new website and upgraded ecommerce platform for a boutique lifestyle brand

Oliver Birch’s boutique furniture and homewares retail outlets are absolutely gorgeous places to visit - but their online store needed some major renovations. We were able to overhaul the entire look and feel of their website with a stylish new design, and successfully migrated their ecommerce platform from WooCommerce to Shopify for a better user experience.

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Bespoke branding and website design to launch Bendigo’s new creative coworking community

To say that we were excited to win the tender to provide marketing, PR and web design for a new project being launched by Creative Victoria and ACMI is an understatement. We were humbled to be chosen from a very competitive field to help the launch The Studio, Bendigo’s new creative coworking space. Here’s what we’ve done so far.

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