Digital Strategy

The Three C's of Content Marketing

March 2015
Che Stevenson

Whether you call it 'content marketing', 'inbound marketing', or something else, the fundamentals of building and engaging with an online audience are the same:

  • Create your own content
  • Curate content from others
  • Converse about content

If you have a healthy balance of these three key elements, you will be providing unique content for your followers, helping them find content from other producers, and engaging with them about the content. Do this within your chosen area of expertise and you'll quickly develop an attentive and engaged audience.

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A tasty new Shopify store for popular peanut brittle brand

Peanut brittle addiction is real, and fans of popular local brand Bendigo Brittle had been crying out for the opportunity to buy their favorite sweets online. We worked with owner Greta to create a brand new Shopify store that is truly befitting of the best brittle in town.

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A fresh new look and user-friendly Shopify design for kids’ ecommerce brand

Tiny Sprout is a popular online retailer of clothing, gifts and accessories for children and babies. Their existing website was functional, but they came to us because they were looking to radically overhaul their website with a fresh new look and a more user-friendly design for their customers. It was time to show off our Shopify skills again!

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When Jen and Kirstie first contacted us, their short-term property management business had been forced into hibernation during the COVID-19 pandemic. Not letting that get them down, they decided to use that time to build a completely new website - with a booking function - in order to be ready for guests once restrictions were lifted.

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