Digital Strategy

The Three C's of Content Marketing

March 2015
Che Stevenson

Whether you call it 'content marketing', 'inbound marketing', or something else, the fundamentals of building and engaging with an online audience are the same:

  • Create your own content
  • Curate content from others
  • Converse about content

If you have a healthy balance of these three key elements, you will be providing unique content for your followers, helping them find content from other producers, and engaging with them about the content. Do this within your chosen area of expertise and you'll quickly develop an attentive and engaged audience.

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Engaging and simple travel agency website to appeal to mature target audience

We designed and developed a gorgeous and simple website for Bendigo's longest-running travel agency. And along the way we refreshed the logo, developed a colour palette, and wrote a brand new slogan! Phew; we were busy on this one! But it was totally worth it because the results are stunning!

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Modern logo and website design to position an emerging accounting firm

We created a modern and classic logo with a Griffin crest to imply wealth and strength, paired with a calm and strong colour palette. This was delivered along with a full range of brand collateral and a comprehensive website design.

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First-time logo and website for a 35-year-old engineering firm

After 35 years in business working with Melbourne's leading builders, it amazes us that VHC Engineers had never had a logo, or even a website for that matter. Never. But fear not! We changed all of that by developing a brand strategy to guide the development of a new brand identity followed by rollout of an extensive website design that elevates the brand in a competitive market landscape.

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