Attract strangers to visit your website, convert them into leads, close the sale, and then delight your customers. This is Inbound Marketing in a nutshell. It's a deceptively simple recipe that creates loyal customers who will promote your brand to their colleagues and friends.
Inbound Marketing is a framework for online marketing that acknowledges the seismic shift in consumer behaviour brought on by the growth of online media. It answers the question of how to cut through in a socially-connected online world of infinite choice and infinite competition?
Inbound Marketing asserts that modern online consumers don’t respond to traditional ‘push’ marketing anymore, nowadays simply ignoring advertising, direct mail, telemarketing, etc. It tells us that instead the most effective way to market online is to produce interesting and useful content to earn the attention of customers, make the company easy to be found, and draw customers to our website.
The Inbound Marketing approach to online marketing is based on the writings of some of today’s leading online marketing theorists, including Seth Godin.
The term 'Inbound Marketing' was coined and the illustrated staged process outlined Brian Halligann and Dharmesh Shah in their 2009 book Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Since publication book has sold over 50,000 copies and been translated into nine languages.
Next Paradigm needed to reset their brand in order to prepare for the next phase of growth. We helped them to come up with a better brand name in Nexxt Group, design a logo that reflected their capabilities and ambitions, and establish a conversion-oriented website presence and digital marketing strategy as a platform for growth.
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To say that we were excited to win the tender to provide marketing, PR and web design for a new project being launched by Creative Victoria and ACMI is an understatement. We were humbled to be chosen from a very competitive field to help the launch Emporium Creative hub, Bendigo’s new creative coworking space. Here’s what we’ve done so far.
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Tiny Sprout is a popular online retailer of clothing, gifts and accessories for children and babies. Their existing website was functional, but they came to us because they were looking to radically overhaul their website with a fresh new look and a more user-friendly design for their customers. It was time to show off our Shopify skills again!
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