Attract strangers to visit your website, convert them into leads, close the sale, and then delight your customers. This is Inbound Marketing in a nutshell. It's a deceptively simple recipe that creates loyal customers who will promote your brand to their colleagues and friends.
Inbound Marketing is a framework for online marketing that acknowledges the seismic shift in consumer behaviour brought on by the growth of online media. It answers the question of how to cut through in a socially-connected online world of infinite choice and infinite competition?
Inbound Marketing asserts that modern online consumers don’t respond to traditional ‘push’ marketing anymore, nowadays simply ignoring advertising, direct mail, telemarketing, etc. It tells us that instead the most effective way to market online is to produce interesting and useful content to earn the attention of customers, make the company easy to be found, and draw customers to our website.
The Inbound Marketing approach to online marketing is based on the writings of some of today’s leading online marketing theorists, including Seth Godin.
The term 'Inbound Marketing' was coined and the illustrated staged process outlined Brian Halligann and Dharmesh Shah in their 2009 book Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Since publication book has sold over 50,000 copies and been translated into nine languages.
Creative Revolution will help you map out a digital strategy that aligns with your business goals, creating a set of measurable targets to work towards.
Download our social media ads PDF to see the full details of our three most popular packages, including package levels, pricing, and features.
When Jen and Kirstie first contacted us, their short-term property management business had been forced into hibernation during the COVID-19 pandemic. Not letting that get them down, they decided to use that time to build a completely new website - with a booking function - in order to be ready for guests once restrictions were lifted.
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Oliver Birch’s boutique furniture and homewares retail outlets are absolutely gorgeous places to visit - but their online store needed some major renovations. We were able to overhaul the entire look and feel of their website with a stylish new design, and successfully migrated their ecommerce platform from WooCommerce to Shopify for a better user experience.
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To say that we were excited to win the tender to provide marketing, PR and web design for a new project being launched by Creative Victoria and ACMI is an understatement. We were humbled to be chosen from a very competitive field to help the launch The Studio, Bendigo’s new creative coworking space. Here’s what we’ve done so far.
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