Attract strangers to visit your website, convert them into leads, close the sale, and then delight your customers. This is Inbound Marketing in a nutshell. It's a deceptively simple recipe that creates loyal customers who will promote your brand to their colleagues and friends.
Inbound Marketing is a framework for online marketing that acknowledges the seismic shift in consumer behaviour brought on by the growth of online media. It answers the question of how to cut through in a socially-connected online world of infinite choice and infinite competition?
Inbound Marketing asserts that modern online consumers don’t respond to traditional ‘push’ marketing anymore, nowadays simply ignoring advertising, direct mail, telemarketing, etc. It tells us that instead the most effective way to market online is to produce interesting and useful content to earn the attention of customers, make the company easy to be found, and draw customers to our website.
The Inbound Marketing approach to online marketing is based on the writings of some of today’s leading online marketing theorists, including Seth Godin.
The term 'Inbound Marketing' was coined and the illustrated staged process outlined Brian Halligann and Dharmesh Shah in their 2009 book Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Since publication book has sold over 50,000 copies and been translated into nine languages.
Creative Revolution will help you map out a digital strategy that aligns with your business goals, creating a set of measurable targets to work towards.
Download our social media ads PDF to see the full details of our three most popular packages, including package levels, pricing, and features.
Lead Advisory Group’s website looked dated, even though it was recently built. The user experience was substandard, with a complicated navigation set-up and difficult to read colour scheme. We stepped in to save it, creating a totally new design that combines form with functionality.
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Adroit Conveyancing started running their own Google Ads campaign, with limited results. They came to us for help, and within just five months we had increased their Google Ads performance by 250%. Our campaign continues to be their main source of new clients.
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The new owners of Weirdy Beardy approached us to oversee their social media, as previous efforts had not fully realised the full potential of social platforms to showcase the uniqueness of the Weirdy Beardy brand to a wider audience. This process also involved a product photoshoot to showcase the Weirdy Beardy range, creating a look and feel that was unique to the brand.
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