Digital Strategy

"Good Enough" is Never Good Enough

January 2016
Che Stevenson

You catch a ball or you don't. You hit your target or you don't. You catch the ledge and save yourself from a fatal fall, or you don't. As Master Yoda would say "Do or do not, there is no try.".

In business today it is more important than ever never to settle for "good enough". Why? If we don't constantly strive for greatness in whatever we do, someone else out there will. And in today's socially-connected world, your customers will find them and love them for it.

Today, 'good' just doesn't cut it. Anything less than 'great' is failure.

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We designed and developed a gorgeous and simple website for Bendigo's longest-running travel agency. And along the way we refreshed the logo, developed a colour palette, and wrote a brand new slogan! Phew; we were busy on this one! But it was totally worth it because the results are stunning!

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Modern logo and website design to position an emerging accounting firm

We created a modern and classic logo with a Griffin crest to imply wealth and strength, paired with a calm and strong colour palette. This was delivered along with a full range of brand collateral and a comprehensive website design.

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First-time logo and website for a 35-year-old engineering firm

After 35 years in business working with Melbourne's leading builders, it amazes us that VHC Engineers had never had a logo, or even a website for that matter. Never. But fear not! We changed all of that by developing a brand strategy to guide the development of a new brand identity followed by rollout of an extensive website design that elevates the brand in a competitive market landscape.

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