Digital Strategy

Are You Using These Free Online Tools to Grow Your Business?

December 2016
Che Stevenson

Grow your business online! That’s what everyone says, but sometimes it’s easier said than done. You need the right tools to get the job done. Check out our favourite free online tools to help you grow your business online.

Google Analytics

Google Analytics is a website analytics service offered by Google that tracks and reports on your web traffic. Since it began in 2005, it is now the most widely used web analytics service on the Internet.

The variety of insights that Google Analytics provides is mind blowing. The depth and usefulness of its data and what it is able to uncover is immensely helpful for business strategy and direction. Data provided ranges from:

  • Measuring sales and conversions
  • New and returning website users
  • How long users have been on the site
  • How users came to your site

Furthermore it is extremely easy to use and set up, offering both free and paid versions.

How it can help grow your business

Google Analytics helps you to find out how you can provide a great customer experience on your website. By showing you detailed insights into how visitors use and engage with your site, you can use this detailed information to figure out how to keep them coming back. It will allow you to grow your business by pin pointing exactly what draws people to your site, and what people aren’t interested in at all. Giving you the information needed to optimise your website to achieve maximum leads and sales.

GOOGLE.COM.AU/ANALYTICS

MailChimp

MailChimp is an email-marketing software system that provides a number of options for designing, sending and saving email templates. As a testament to how easy MailChimp is to use, the company boasts over 9 million users and 600 million emails every day.

The best thing about MailChimp is the detailed reports on each email that you send. Success is easily measuring and it provides insights into how many people opened the email, who clicked through on your website or offer, and any unsubscribes – just to name a few. On top of this, if your mail database is under 2000, the service is free.

How it can help grow your business

Email marketing is perfect for targeted marketing, especially if you rely heavily on repeat business. By providing social share icons, it is great way to increase brand awareness. MailChimp is a cost effective way to produce:

  • Marketing emails
  • Automated messages
  • Targeted campaigns
  • Newsletters
  • And more

These allow you to keep in contact with existing customers and leads that could become customers; emails will keep you in the forefront of their mind.

MAILCHIMP.COM

Hootsuite

Hootsuite is the most popular social media management system on the Internet. It allows you to keep track and monitor all of your social media channels, and therefore stay on top of your brand management.

Hootsuite is great because it is free for businesses with up to five social profiles, and allows you to monitor multiple streams in one place. It is an all in one interface, organised by tabs, which allow easy access to all streams of social media at once. Additionally, Hootsuite provides free reports on your social media activity.

How it can help grow your business

The primary benefit of Hootsuite is that it will save you time by giving you a way to manage multiple social media accounts. You can schedule messages in advance, which gives your audience the impression you are active on social media. Being active on social media:

  • Improves traffic generation to your website
  • Helps with brand building
  • Improves your business credibility

Ultimately, Hootsuite will help grow your business by freeing time to focus on other aspects and improves brand awareness to your target market.

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