Lead Advisory Group’s website looked dated, even though it was recently built. The user experience was substandard, with a complicated navigation set-up and difficult to read colour scheme. We stepped in to save it, creating a totally new design that combines form with functionality.
Lead Advisory Group’s previous website was functional, but dated. The site menu was overcrowded, with multiple items that should have been consolidated into fewer pages.
The overall colour scheme was dark, with a heavy black background that didn’t do justice to Lead’s colourful branding, and walls of white text that felt overwhelming in places.
We came up with a brand new design for the website, incorporating a variety of dynamic colours and geometric shapes that were inspired by the Lead Advisory Group logo.
The new design was eye-catching, colourful and bright - without overwhelming the user. We used a combination of lighter and darker backgrounds, to balance the overall look.
We then consolidated the content through strategic editing; adding engaging subheadings, removing duplicate material and ensuring that related content appeared on the same page.
The end result is a colourful new website that does justice to the Lead Advisory Group brand, giving it a fresh modern style that also looks professional and approachable.
Navigation is much more user friendly, with main menu items that clearly point the user to Lead’s list of services, financial tools, blog posts and business information.
Lead Advisory Group offers a wide range of services, so in addition to simple navigation it was important for the content to be clear and direct, without unnecessary duplication.
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Creative Revolution will help you define your goals and then develop a 100% custom web design that delivers the goods, whether that be sales leads, online orders, subscribers or brand awareness.Learn More
A well-developed brand identity promotes recognition, sets you apart from the competition, provides direction and motivation for staff and lets customers know what you are about. Based in Bendigo, we have a range of logo design and branding packages.Learn More
Creative Revolution has years of experience delivering targeted SEO campaigns that boost search engine rankings for our clients in Bendigo and beyond.Learn More
Our experienced designers and content creators will craft professional communications that connect with your customers in Bendigo and beyond, to grow your social media following.Learn More
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