The refusal to utilise new modes of marketing can have dire consequences for businesses operating in the digital age. Woodform has taken that leap and embraced digital marketing to it’s fullest, providing them with excellent results.
Woodform Architectural designs and manufactures modular architectural linings with hidden fixings, and their team of consultants advise on design, maintenance and on-site installation. They operate primarily in the B2B environment, dealing with architects, designers and decision-makers in the construction industry.
Woodform was operating from a very traditional marketing model, reliant on their sales teams for most of their lead generation and conversions. Their sales and marketing were largely driven by outbound sales, including face-to-face visits and other time-intensive methods of communication. They were placing costly print advertisements in industry publications, and committing to expensive print-runs for glossy brochures, despite both having limited returns.
They recognised the need for digital marketing, but aside from a series of infrequent email blasts, they weren’t sure how to start putting together an effective strategy. Enter Creative Revolution, and an entirely fresh approach to marketing.
The solution was staring us right in the face. Woodform needed a new look and a new website to go along with it. Creative Revolution worked closely with them to come up with a completely refreshed brand, a move that was accompanied by a new visual identity and an updated and much-improved website that reflected the innovative heart of Woodform.
Working with a digital marketing agency was the push that Woodform needed to start exploring a number of new avenues for promotion. They made a significant investment in an inbound campaign, which included content offers, blogging, social media, SEO, online advertising and Google ads.
One of the masterstrokes of this multi-faceted campaign was their extremely successful webinars, with one in particular attaining over 700 people signing up to participate. The webinars also provided PDP points (a compulsory requirement for architects), and were part of a wider strategy that involved social media advertising and email marketing.
The result of their digital marketing efforts has been nothing short of phenomenal. Woodform showed an approximate growth of 35 percent in the first 12 months, an impressive statistic that they look set to repeat, as they are already on track to achieve this again in the next 12 months. The team at Woodform are absolutely thrilled with the return on their investment, and are fully committed to further exploring the opportunities made possible through digital marketing.
You can visit Woodform here.
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Want to transform your business with digital marketing? This story sounds pretty awesome, right? It might seem unattainable but we're here to show you that it's entirely within reach.
Creative Revolution has the skills, experience, and insight to plan and deliver a highly effective digital marketing campaign for your business. We will work closely with your leadership team to define the vision of success and develop a measurable and realistic strategic marketing plan that delivers results. Then our team of marketers, designers, developers, copywriters, and other creatives will help you deliver a killer campaign.
Below you'll see some downloadable flyers about our standard packages for website design and branding (both critical components of Woodform's campaign). This will give you an indication of costs and features for these specific services. There are also a few other standard service packages available on our Packages page.
But if you're looking for a fully-formed multichannel digital marketing campaign or a website with unique features and functions you'll need to speak to us so we can work with you to develop a customised plan and personalised quote. Please use the form at the bottom of the page, email firstname.lastname@example.org or call (03) 5444 0030 to reach out and start the conversation.
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