Design can be defined as "the creation of a plan or convention for the construction of an object or a system". But design is much more than just making something look pretty.
Design can range from simple sketches and finished visual design pieces, to strategic marketing plans and architectural systems. At Creative Revolution, we use a common design philosophy for all of our work, from graphic design, to website development, and online marketing.
'Strategic Design' is the term we have coined to encompass our unique approach to creating purposeful, effective, and affecting design. The Strategic Design process is broken into 5 stages, "5 Ds":
The first stage is about fully understanding the scope of the design project. Discussions, research, specifications, ideas: these are all ways to 'Discover' what the design needs to be.
The second stage applies creative energy to the task of creating a vision of the design project. The 'Design' at this stage is not complete, instead providing a clear direction for further development.
With a clear vision, the design is further developed to a finished state ready for deployment. Development may adjust the initial design, but should not stray too far from the initial vision.
The finished design is printed, aired, published, implemented, etc. Depending on the project deployment is different, but it is an important component of the design process.
To finish off, the debrief is an important stage that allows us to take stock, learn from mistakes and challenges along the way, and prepare to do even better in the next iteration.
By following this simple staged process, we have started to view design more wholistically and take responsibility for our design far beyond just coming up with a great idea or producing finished art.
From advertising to apps and digital content, we’ve got you covered, with access to a range of talented copywriters, photographers, illustrators, designers and other creatives.
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Lead Advisory Group’s website looked dated, even though it was recently built. The user experience was substandard, with a complicated navigation set-up and difficult to read colour scheme. We stepped in to save it, creating a totally new design that combines form with functionality.View Project
Adroit Conveyancing started running their own Google Ads campaign, with limited results. They came to us for help, and within just five months we had increased their Google Ads performance by 250%. Our campaign continues to be their main source of new clients.View Project
The new owners of Weirdy Beardy approached us to oversee their social media, as previous efforts had not fully realised the full potential of social platforms to showcase the uniqueness of the Weirdy Beardy brand to a wider audience. This process also involved a product photoshoot to showcase the Weirdy Beardy range, creating a look and feel that was unique to the brand.View Project
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