Design can be defined as "the creation of a plan or convention for the construction of an object or a system". But design is much more than just making something look pretty.
Design can range from simple sketches and finished visual design pieces, to strategic marketing plans and architectural systems. At Creative Revolution, we use a common design philosophy for all of our work, from graphic design, to website development, and online marketing.
'Strategic Design' is the term we have coined to encompass our unique approach to creating purposeful, effective, and affecting design. The Strategic Design process is broken into 5 stages, "5 Ds":
The first stage is about fully understanding the scope of the design project. Discussions, research, specifications, ideas: these are all ways to 'Discover' what the design needs to be.
The second stage applies creative energy to the task of creating a vision of the design project. The 'Design' at this stage is not complete, instead providing a clear direction for further development.
With a clear vision, the design is further developed to a finished state ready for deployment. Development may adjust the initial design, but should not stray too far from the initial vision.
The finished design is printed, aired, published, implemented, etc. Depending on the project deployment is different, but it is an important component of the design process.
To finish off, the debrief is an important stage that allows us to take stock, learn from mistakes and challenges along the way, and prepare to do even better in the next iteration.
By following this simple staged process, we have started to view design more wholistically and take responsibility for our design far beyond just coming up with a great idea or producing finished art.
From advertising to apps and digital content, we’ve got you covered, with access to a range of talented copywriters, photographers, illustrators, designers and other creatives.
Download our blog writing PDF to see the full details of our three most popular packages, including package levels, pricing, and features.
We designed and developed a gorgeous and simple website for Bendigo's longest-running travel agency. And along the way we refreshed the logo, developed a colour palette, and wrote a brand new slogan! Phew; we were busy on this one! But it was totally worth it because the results are stunning!View Project
We created a modern and classic logo with a Griffin crest to imply wealth and strength, paired with a calm and strong colour palette. This was delivered along with a full range of brand collateral and a comprehensive website design.View Project
After 35 years in business working with Melbourne's leading builders, it amazes us that VHC Engineers had never had a logo, or even a website for that matter. Never. But fear not! We changed all of that by developing a brand strategy to guide the development of a new brand identity followed by rollout of an extensive website design that elevates the brand in a competitive market landscape.View Project
Send us your message and we'll be in touch shortly to discuss how we can help you achieve your goals. We're looking forward to hearing from you and getting the conversation started.