Design can be defined as "the creation of a plan or convention for the construction of an object or a system". But design is much more than just making something look pretty.
Design can range from simple sketches and finished visual design pieces, to strategic marketing plans and architectural systems. At Creative Revolution, we use a common design philosophy for all of our work, from graphic design, to website development, and online marketing.
'Strategic Design' is the term we have coined to encompass our unique approach to creating purposeful, effective, and affecting design. The Strategic Design process is broken into 5 stages, "5 Ds":
The first stage is about fully understanding the scope of the design project. Discussions, research, specifications, ideas: these are all ways to 'Discover' what the design needs to be.
The second stage applies creative energy to the task of creating a vision of the design project. The 'Design' at this stage is not complete, instead providing a clear direction for further development.
With a clear vision, the design is further developed to a finished state ready for deployment. Development may adjust the initial design, but should not stray too far from the initial vision.
The finished design is printed, aired, published, implemented, etc. Depending on the project deployment is different, but it is an important component of the design process.
To finish off, the debrief is an important stage that allows us to take stock, learn from mistakes and challenges along the way, and prepare to do even better in the next iteration.
By following this simple staged process, we have started to view design more wholistically and take responsibility for our design far beyond just coming up with a great idea or producing finished art.
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Next Paradigm needed to reset their brand in order to prepare for the next phase of growth. We helped them to come up with a better brand name in Nexxt Group, design a logo that reflected their capabilities and ambitions, and establish a conversion-oriented website presence and digital marketing strategy as a platform for growth.View Project
To say that we were excited to win the tender to provide marketing, PR and web design for a new project being launched by Creative Victoria and ACMI is an understatement. We were humbled to be chosen from a very competitive field to help the launch Emporium Creative hub, Bendigo’s new creative coworking space. Here’s what we’ve done so far.View Project
Tiny Sprout is a popular online retailer of clothing, gifts and accessories for children and babies. Their existing website was functional, but they came to us because they were looking to radically overhaul their website with a fresh new look and a more user-friendly design for their customers. It was time to show off our Shopify skills again!View Project
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