Digital Marketing

In the News: Bendigo Advertiser Shines the Spotlight on Creative Revolution

October 2017
Melissa Sorini

The team at Creative Revolution is excited to be highlighted in a recent article in the Bendigo Advertiser. In the article "The digital era for business", Chris Pedler delves into our story from one man operation to a market leader.

Way back in 2010 we (or to be precise, our director Ché) recognised that Bendigo was at a crossroads: we could stubbornly remain a provincial backwater that kept plugging away at ineffective old methods of marketing, or we could throw caution to the wind, jump into the digital space and shake things up.

Guess what we decided to do?

**spoiler alert**

Creative Revolution – our digital marketing agency – was born in 2010.

Never did we imagine that six years later we’d be shooting the breeze for a feature story in the Bendigo Advertiser. The digital space is dynamic and ever-changing – which is why we love it so much – but it can be also be brutal. This year’s “next big thing” can be next year’s “has-been” in the blink of an eye, and long term success is for those who can innovate and adapt to change.

The Advertiser article documents our expansion from one-man band to the team of seven we have today, and – gratuitous brag ahead – mentions one of our highlights from earlier this year, when we won the Bendigo Business Excellence Award for excellence in strategy for online presence.

We were stoked to share the spotlight with another local success story. Fashion entrepreneur Paige Davies started her successful boutique Frankie and Co with nothing but an iPhone and the burning desire to bridge the gap between high-end and mass-market clothing. Her business now ships hundreds of orders every week, and has also become a bricks and mortar store.

The thing that both of our successful – yet totally different business models – have in common? We know how the digital space works, and we work it well!

The article closes with a sentiment we can definitely get on board with: in the digital era it’s no longer enough to set up a Facebook page and hope for the best. Successful businesses work to deliver thoughtful digital strategies that speak directly to their customers. We like to think we are out there adding value to that space.

Check out the full article here. It's a good read (well, we think so anyway!).

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