Australians are spending more time than ever online. We now spend 3.3 hours a day online, or 23.3 hours a week - that is a full day-and-a-half of our waking hours spent online every week.
This infographic charts the day of a typical Australian on a 24 hour clock. Here are the numbers:
A decade ago, Australians were only spending 1 hour a day (7.3 hours a week) online. This threefold increase in time spent online (for some of us it is much higher than that!) represents a seismic shift in the media and purchasing habits of Australians. One that must be met by a seismic shift in the way we talk to them.
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Next Paradigm needed to reset their brand in order to prepare for the next phase of growth. We helped them to come up with a better brand name in Nexxt Group, design a logo that reflected their capabilities and ambitions, and establish a conversion-oriented website presence and digital marketing strategy as a platform for growth.
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To say that we were excited to win the tender to provide marketing, PR and web design for a new project being launched by Creative Victoria and ACMI is an understatement. We were humbled to be chosen from a very competitive field to help the launch Emporium Creative hub, Bendigo’s new creative coworking space. Here’s what we’ve done so far.
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Tiny Sprout is a popular online retailer of clothing, gifts and accessories for children and babies. Their existing website was functional, but they came to us because they were looking to radically overhaul their website with a fresh new look and a more user-friendly design for their customers. It was time to show off our Shopify skills again!
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