Australians are spending more time than ever online. We now spend 3.3 hours a day online, or 23.3 hours a week - that is a full day-and-a-half of our waking hours spent online every week.
This infographic charts the day of a typical Australian on a 24 hour clock. Here are the numbers:
- 3.3 hours online (work and play)
- 8 hours sleeping
- 4 hours working (paid work or education)
- 5 hours playing (free time used for leisure and social activities)
- 4 hours caring (caring for others, housework etc.)
- 3 hours eating
A decade ago, Australians were only spending 1 hour a day (7.3 hours a week) online. This threefold increase in time spent online (for some of us it is much higher than that!) represents a seismic shift in the media and purchasing habits of Australians. One that must be met by a seismic shift in the way we talk to them.
