Digital Marketing

10 Marketing Blogs to Help You Grow Your Business in 2016

December 2016
Che Stevenson

Whether you need marketing inspiration, somewhere to start your digital marketing journey, or just looking to brush up on your marketing best practises, these ten blogs have you covered!

Seth Godin's Blog

How’s it going to help?

Seth Godin is one of the best marketers on the planet and the author of numerous best selling books on modern day marketing.  His blog offers daily thoughts on marketing to get you thinking about not just how you market your business, but how you market yourself. Both being crucial aspects of owning and/or running a business.

Best for: People that enjoy ‘food for thought’ and complex thinking.

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The Moz Blog

How’s it going to help?

From social media, content creation and link building, the Moz blog collates the thoughts, knowledge and expertise of the industries top thinkers. It provides valuable insights through easy to digest content such as step-by-step guides, advice and how-tos. Most impressively, it will help you to make sense of SEO, which can often feel like an up-hill battle for marketers. Ultimately it will help you to grasp some of the most complicated aspects of the digital marketing world.  

Best for: People that struggle with understanding digital marketing, specifically SEO.

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HubSpot Blog

How’s it going to help?

If you are looking for some of the best digital marketing content on the Internet, then the HubSpot blog is for you. This high quality marketing blog provides everything from ways to optimise your social media, to blog writing tips, and ways to generate more leads. Basically it is an endless pool of content on anything and everything marketing related.  

Best for: People that need help with all aspects of digital marketing, from beginners to industry experts.

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mUmBrella Blog

How’s it going to help?

mUmBRELLA provides an excellent insight into Australia’s media and marketing scene. While it doesn’t present the same ‘how to’ content as other blogs on the list, mUmBRELLA gives you a chance to keep up with what’s happening in the Australian marketing scene.  But why’s this important for your business? For one, it can give you ideas to use in your business. Also, it will help you keep up with any changes that happen in the online world.

Best for: Those not looking for specific solutions, but enjoy keeping up with industry news and trends.

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The Social Times Blog

How’s it going to help?

The Social Times provide useful and interesting content on the biggest social media platform in the world – Facebook. Their site also offers blogs on Twitter, gaming and the Internet in general. However, we find that the Facebook blog is the best for useful digital marketing content. It provides information on everything Facebook, from the social platforms most recent updates, to the life of Facebook creator Mark Zuckerberg. As the biggest social platform to reach your audience, it’s important to understand how to use Facebook.

Best for: Those that are interested in keeping up with everything to do with Facebook.  

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Social Media Examiner Blog

How’s it going to help?

As the name suggests, Social Media Examiner dissects the ever-changing social media scene to give you insightful tips and tricks to optimise your social media strategy. The blog will help you to discover how to utilize social media to achieve the best results.

Best for: Anyone that is looking to improve their social media marketing, and need a way to keep up with current trends.

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Digital Marketer Blog

How’s it going to help?

This blogs gives both digital marketing veterans, and newbies that are still unfamiliar with the whole concept, heaps of information on the foundations of digital marketing. The whole purpose of the blog is to help you to learn how to grow your business by increasing your number of leads, average value transaction per customer and number of transactions per customer.

Best for: Anyone who is looking to grow their business!

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Marketing Land Blog

How’s it going to help?

Marketing Land allows you to keep up to date with digital marketing news and stay ahead of the competition by giving you tips and breaking stories from the industry. Ultimately it is all your digital marketing news in one place.

Best for: Those who want tips and strategies to use in their own campaigns.

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Content Marketing Institute Blog

How’s it going to help?

This blog will help you with a specific aspect of your digital marketing, and often the most important ­– content creation. Like other blogs on the list, the Content Marketing Institute provides useful and actionable ideas in the form of how-to guidance and advice from industry experts. Allowing you to implement great ideas into your own digital strategy.

Best for: Anyone that is looking to begin or enhance their content creation and promotion.

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Campaign Brief Blog

How’s it going to help?

Campaign Brief collates the best advertising campaigns around Australia and breaks down everything you need to know. While it doesn’t give a lot of information that you can implement, the blog is a great way to start your day by stimulating your creative side.

Best for: Anybody with interest in creative advertising in Australia.  

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