Kerfab Inbound Marketing, Branding, and Website
Kerfab manufactures equipment for the agricultural, industrial, civil, and waste handling industries throughout Australia and New Zealand. Kerfab designs, engineers and manufactures most of the products within their range.
Unlike some of our other clients Kerfab is not new to the digital marketing scene. Originally they contacted Creative Revolution to create some print advertisements: we got talking and soon realised they had a digital marketing program in place, but results weren’t great.
Kerfab knew inbound marketing was valuable, but felt their current strategy just wasn’t quite right.
We developed a new inbound marketing strategy that provided an overarching structure to all marketing and sales efforts. Operating in a seasonal industry, we recognised the value in running campaigns that were relevant to what their customers wanted at that particular time of year.
What We Did:
- Inbound Marketing
- Marketing Strategy
- Social Media Management
- Online Advertising
- Website Lead Generation
- Email Marketing
- Search Engine Optimisation
- Brand Refresh
- Brand Style Guide
- Brand Collaterals
Each campaign was then executed through all channels from website lead generation, email marketing, online advertising as well as the introduction of a social media presence.
Thanks to an updated inbound marketing strategy Kerfab have excelled with results improving month after month. Over a 12 month period they experienced a 46% increase in leads generated by their website and a 54% increase in visitors from social media and online advertising.