By generating wide awareness we can generate buzz and ensure that messages filter down to the ideal target market of creative industries. There are over 7500 registered businesses in Bendigo, most of these being small and micro businesses. Within this market, creative industries are a small niche that has not had a unifying force like BCIH promises to be.
The interior design and branding of BCIH will directly influence the uptake of tenancy. We are targeting the creative industries niche, which is made up of creative and artistic people. Individuals will need to be inspired and excited by the ‘vibe’ of the space in order for them to see the value in investing in a membership.
Awareness and appeal is worthless if it is not backed up with strong conversion activity. Individuals do not make major decisions in a single go; the ultimate success of securing tenancies is reliant on engaging and converting interested parties through multiple touch points over time.
The establishment phase starts immediately and concludes with the completion of hub photography and video content on 27 February. Key activities:
The activation stage starts in mid November 2019 and continues through three distinct phases until the completion of the project at the end of June 2020.
The management stage underpins the other stages and extends for the duration of the project.
Ché has over 16 years of experience in the creative industries and brings a unique combination of creative flair and strategic thought to every project – the art and the science, as he puts it. Ché has a Bachelor of Graphic Design from La Trobe University, Certificate IV in Project Management, and a Certificate in Direct Marketing.
Melissa has 20 years experience in advertising and publishing, is an accomplished writer and blogger and brings strong content strategy and organisational skills to the team. Melissa holds a Bachelor of Social Science (Sociology) from Macquarie University as well as a Diploma of Direct Marketing.
Greta specialises in communications strategy, media relations, editorial development and placement, product placement, media kit development and social media strategy. Greta has 25 years experience in event management, brand activations, creative stunts and installations, guest list management and media accreditation, and VIP and talent management.
Graduating with a Bachelor of Photography, Leon has years of experience as a full-time freelancer. Based in regional Victoria, his commercial photography and video specialises in a range of genres, including food, lifestyle and interiors. Leon is a skilled video producer, and collaborates with business to integrate video into their digital marketing strategy.
Creative Revolution has significant experience in building strong memorable brands, websites and digital marketing campaigns that resonate with target audiences and deliver measurable results. Below are a few examples of projects with relevance to this proposal.